1) All good. You made a mistake with high/low angle. Good thorough start
2) Didn't really get to grips with social groups- a fairly basic post about teenage boys
3) Good to see a different method. Some sound points here but not much in depth- what kind of problems might a film company be faced with? (slide 4) You're making all of the right points but perhaps not explaining them in enough detail. You make an excellent point about the age of Netflix users but you could have expanded upon it.
4) Two audience profiles but no attempt at an explanation of psychographics, primary/secondary audience, BBFC
5) Not a bad post- I do like the poster. I thin you could have said a lot more about marketing on the internet other than Twitter.
6) reasonable post which covered technologies
7) I liked the director's commentary. Not much on progression.
Level 3 12–15 marks
• Proficient skill in the use of digital technology or ICT in the evaluation.
• Proficient understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
• Proficient ability to refer to the choices made and outcomes.
• Proficient understanding of their development from preliminary to full task.
• Proficient ability to communicate.
Ella 12 Rebecca 12
Sunday, 14 May 2017
Tuesday, 9 May 2017
Film Opening- Marking
Level 4 48–60 marks
There is evidence of excellence in the creative use of most of the following technical skills:
• material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects
I think this is great!
The material is clearly apt for the audience in that it's a thriller/crime drama. Someone being chased is a giveaway.
It's a shame that the titles are a little inconsistent both in terms of length and when they appear. The poor costume designer hardly gets a look in! They do follow conventions.
The music works very well with this in that it is dramatic yet reasonably downbeat. There is no diegetic sound which I think works well with this.
The mmaterial is really effective. I think it starts a little abruptly. Perhaps we could have seen the area before we saw the character. However, after that you pace things very well. The use of slo-mo is very effective and you did well with the match on action. I was a littl concerned about the shot when he looks backwards as it kind o breaks the 180 degree rule but it doesn't rally matter too much and the shot itself is nicely done with him running through shot and a static camera. The shot of him silhouetted in the sunlight (you used it for the poster) is terrific.
The editing after the rushed start is spot on. The one shot we get of the pursuer- he/she appears to be walking which is a little weird.
Very well done.
Rebecca and Ella 52
There is evidence of excellence in the creative use of most of the following technical skills:
• material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects
I think this is great!
The material is clearly apt for the audience in that it's a thriller/crime drama. Someone being chased is a giveaway.
It's a shame that the titles are a little inconsistent both in terms of length and when they appear. The poor costume designer hardly gets a look in! They do follow conventions.
The music works very well with this in that it is dramatic yet reasonably downbeat. There is no diegetic sound which I think works well with this.
The mmaterial is really effective. I think it starts a little abruptly. Perhaps we could have seen the area before we saw the character. However, after that you pace things very well. The use of slo-mo is very effective and you did well with the match on action. I was a littl concerned about the shot when he looks backwards as it kind o breaks the 180 degree rule but it doesn't rally matter too much and the shot itself is nicely done with him running through shot and a static camera. The shot of him silhouetted in the sunlight (you used it for the poster) is terrific.
The editing after the rushed start is spot on. The one shot we get of the pursuer- he/she appears to be walking which is a little weird.
Very well done.
Rebecca and Ella 52
Sunday, 7 May 2017
Evaluation 6
What have you learnt about technologies from the process of constructing this product?
Throughout the process of making our film opening we have used many different types of technology. They have helped us in many ways, including creating an appealing blog to show the progress of the film opening and helping us create the best film opening we possibly could.
Blogger
We have used this site to illustrate the progress and ideas behind our film opening. As it easy to setup and is also is available on a variety of different technology products, such as phones, computers, laptops and ipads, this site has helped us with producing our final piece and documenting our ideas. One problem we have had with this site is that it was a bit inflexible as we were unable to put the blogs in exactly the order we wanted, however we were eventually able to make the template work for us.
Iphone 5S
We used the Iphone 5S as our camera to film our opening sequence. The reason we chose to film with this camera is that when we filmed our preliminary task using the Panasonic camera, we found that the quality wasn't very good. This was not the case with the Iphone 5S. It was also easy to use and made it easy to upload the clips to the mac book. The one problem we did face was that the phone did not have enough storage for all the clips, therefore we had to make room on the phone by deleting other apps and uploading photos to our personal computers. Had we not done this we would have had to edit on the day of filming itself, instead of being able to review all the footage and then choosing the shots we wanted.
PowerPoint
We used powerpoint to present some of our blogs in a different way, making our blogs media rich. We also used powerpoint to create our mood boards as it was easier to copy, paste and put the pictures in formation and then group the pictures together. Powerpoint we feel is much easier to use and move things around than Word which is why we chose to use it.
imovie
Imovie is the app we used to edit our preliminary task and our film opening. We chose this app as we have more experience using it. Another advantage is that it is easy accessible, you can access it from many products that carry this app. From our experience of using it before, we found that it was clear and very easy to use. However, we did come across a couple of drawbacks. Once you have exported the edited footage on imovie you can no longer go back and change anything. Because of this we waited till the last minute, until we were totally happy with our final piece, before we exported it, as we knew there was no going back. Also, we found imovie to be very sensitive, therefore while editing we had to be very careful and precise in what we were doing.
Imovie is the app we used to edit our preliminary task and our film opening. We chose this app as we have more experience using it. Another advantage is that it is easy accessible, you can access it from many products that carry this app. From our experience of using it before, we found that it was clear and very easy to use. However, we did come across a couple of drawbacks. Once you have exported the edited footage on imovie you can no longer go back and change anything. Because of this we waited till the last minute, until we were totally happy with our final piece, before we exported it, as we knew there was no going back. Also, we found imovie to be very sensitive, therefore while editing we had to be very careful and precise in what we were doing.Voice notes
We used voice memos when we were recording our focus group. We decided to use voice memos as it was a different way we could record and also it clearly records everything, with a very good sound quality. One problem we faced was that when we tried to upload the voice memos to the blog it wouldn't work, it was taking far too long to upload, so eventually we decided to cancel it and upload the voice memos to imovie. We then later uploaded the clips on imovie to the blog, this worked much better.
Evaluation 4
Who would be the audience for your media product?
Profile 1:
Name: James Olatunji
Age: 18
Likes:
Name: James Olatunji
Age: 18
Likes:
- Shops- Levi's, Boohoo, Jack wills, Armani
- Music- R&B, Rap, Dubstep
- TV programmes- 'Game of thrones', 'Family guy', 'Skins'
- Films- 'Se7en', 'Shutter Island, 'The interview'
Bio: James is currently in his last year studying at Seevic college, His A level options are Media, creative writing and film studies. When James is not studying for his A levels, as a physical outlet from studying, he is a member of the football team and tennis club, this is mostly where he socialises outside of college. However, whenever he can get the chance, he loves to go to the local cinema with his friends to watch a film, usually he goes to watch a thriller. To pay for for all his interests and socialising, James got himself a job working at his football club, coaching younger children.
Profile 2:
Name: Natalie Jones
Age: 16
Likes:
Profile 2:
Name: Natalie Jones
Age: 16
Likes:
- Shops- Pretty little thing, River island, Topshop
- Music- House, R&B, Pop
- TV Programmes- 'Gossip Girl', 'Death in paradise', 'pretty little liars'
- Films- 'Beauty and the beast', 'Gone Girl', 'Clueless'
Bio: Natalie is in her first year of A levels studying psychology, media and English literature at the Fitzwimarc sixth form. Her hobbies include going out with her friends and dancing at her dance school. To get some extra money to pay for trips out with her friends, Natalie gets up early in the morning to do her paper round before school. As well as going out with her friends she also loves to stay in and watch films, her favorite type of films to watch are murder mysteries as she loves to guess who the murderer is with her friends.
Research and Planning- Marking
Rebecca and Ella's mood boards drew lots of the right conclusions. I'm not sure about the victims being absent as they are 'usually killed at the start'. The second board seemed to provide more appropriate conclusions such as conflict and the use of colour. The points about genre were accurate rather than insightful but I liked the inclusion of Propp. I thought the analysis of Dark Knight was very good and showed an understanding of opening conventions and audience expectation. I would like, perhaps to have heard a little more about how the character of the Joker was introduced- being the of the film's primary antagonist. The analysis of Shutter Island picks out lots of interesting details but then never really gets to grips with explaining them which is a shame (eg 'monochrome with a blurry background creating a flat space'). The post on Title sequences offered a good understanding of the different types.
The posts on the Health and Safety and the BBFC showed an understanding of the regulations placed upon industries although, in the case of the latter, it would have been nice perhaps to have used some examples in order to demonstrate a further understanding of these issues and the impact on the girls' own production. The posts on Film Company and Logo showed some insight into the way that companies tend to specialise.
There was some evidence of market research although I wasn't particularly convinced by the value of the questions. I liked the focus group with the 'podcast style' questions and answers although some of the issues raised were crying out to be explored in greater detail. There was some evidence of an understanding of marketing but it would have been better if there had been more specific ideas about, for example, how to go about guerrilla marketing. I really liked the film poster.
The posts on '1,2,3 days filming' and Changes were fairly detailed and showed the willingness of the girls to adapt and change as they went along. I Thought the music chosen was very good and the post explaining this likewise. The posts on Location, Props and Costume, Storyboard, Pitch and to a lesser extent, Script, demonstrated the girls' ability to plan carefully and think about how their choices would impact on the audience.
It would appear at first glance that Rebecca was responsible for considerably more of the blog than Ella. Ella had some issues with Blogger at the start and therefore often would post with Rebecca together or, on some occasions under Rebecca's name. I do feel that Rebecca was more of the driving force behind the project. Ella's early posts were of a poor standard though, to her credit, she did go back and rectify this. The blog as a whole covers all of the things that I was expecting and is varied in its approach. The analysis was fairly good on the whole. There was a good understanding of institutional approaches and the girls planned the project in detail whilst demonstrating an ability to adapt.
Rebecca 15/20
Ella 13/20
The posts on the Health and Safety and the BBFC showed an understanding of the regulations placed upon industries although, in the case of the latter, it would have been nice perhaps to have used some examples in order to demonstrate a further understanding of these issues and the impact on the girls' own production. The posts on Film Company and Logo showed some insight into the way that companies tend to specialise.
There was some evidence of market research although I wasn't particularly convinced by the value of the questions. I liked the focus group with the 'podcast style' questions and answers although some of the issues raised were crying out to be explored in greater detail. There was some evidence of an understanding of marketing but it would have been better if there had been more specific ideas about, for example, how to go about guerrilla marketing. I really liked the film poster.
The posts on '1,2,3 days filming' and Changes were fairly detailed and showed the willingness of the girls to adapt and change as they went along. I Thought the music chosen was very good and the post explaining this likewise. The posts on Location, Props and Costume, Storyboard, Pitch and to a lesser extent, Script, demonstrated the girls' ability to plan carefully and think about how their choices would impact on the audience.
It would appear at first glance that Rebecca was responsible for considerably more of the blog than Ella. Ella had some issues with Blogger at the start and therefore often would post with Rebecca together or, on some occasions under Rebecca's name. I do feel that Rebecca was more of the driving force behind the project. Ella's early posts were of a poor standard though, to her credit, she did go back and rectify this. The blog as a whole covers all of the things that I was expecting and is varied in its approach. The analysis was fairly good on the whole. There was a good understanding of institutional approaches and the girls planned the project in detail whilst demonstrating an ability to adapt.
Rebecca 15/20
Ella 13/20
Saturday, 6 May 2017
Evaluation 2
How does your media product represent particular social groups?
The character Trevor from 'Kidulthood' is similar in ways to the character in the opening of our film. He is a teenager who got caught up in some dodgy business and ended up getting himself in trouble that got him killed. However, despite that he was a kind character but just acted the way he felt he had to due to his uncle being involved in a lot of crime and from other people around him. This is the same as the character in our opening who truly is a good person, but made some wrong decisions and got involved in this he couldn't handle which led to his murder. They both have similar dress sense, wearing jeans and hoodies as this portrays their character and is a typical stereotype for teenagers up to no good or involved in crime. Having a male, instead of a female, is more stereotypical when people watching a piece of media think of teenagers committing crimes and getting into big trouble over the sort of things they'd imagine most girls would get up to in relation to that.
There are some differences with the two characters though, like Trevor was at a school full of people that influenced him acting in some of the ways he did and his family are not seen much in the film and from his uncle seem to encourage the behaviour. Where as, the character in our film goes to a school with a mix of people but not many who would encourage to do criminal things and his family will be very shocked about the murder finding it unexpected as they were unaware of what he had been up to.
Evaluation 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
1- The title of our film:
The title of our film is 'On the Run' and we chose this for many reasons. Firstly, it is a short simple title that people will find easy to remember compared to if it was a longer title or had more complicated words in it. Also, it goes with the story line for our film which is about a teenage boy who has got himself into trouble, which the audience would discover later into the film, and is on the run from it when he gets murder in the opening of the film. The title also sparks a lot of questions, such as; 'who is on the run?', 'who are they running from?', 'what is this about?' etc., which is what we want all aspects of our film to do as it is a murder mystery so the audience should be questioning everything and thinking about the story.
2- Setting/ location:
The setting for our film opening uses forms of murder mystery conventions as it is showing a scene where parts of the rest of the film will take place, as it is where the murderer happens, so it sets the scene a bit from the start. Also, the area that our opening is set in suggests some things about the character shown, as it is in quite a doggy looking, vandalised area, suggesting crime and maybe rebellion of the younger generation with the graffiti on the walls of the underground walkway.
3- Costumes and props:
The costume of the character in our opening scene is simple and casual, with quite dark colours as we want him to appear as an ordinary teenage boy at first glance so the younger audience watching will feel like they can relate to him more. Also, we decided on the darker colours to add to the mystery and show he's got a darker side. We decided to not use any props for our opening as we felt like none we needed for what we decided to have happening in our opening and we didn't want anything to over complicate what is happening in the scene.
4- Camera work and editing:
For our camera work we wanted it to look as professional as we could, so used the steady cam to try to avoid any shaky camera work. We used a mix of different camera shots and angles such as; close up to show the characters expression and of his feet when running away, long shot to establish the setting and make it seem as if the audience are watching the character more from the distance to begin with, and low angles of the character at the start to portray his weakness and vulnerability.
5- Title font and style:
The font of the title of the film has a very clear, bold text with pointed sharp edges on parts of it to make it look more edgy and suggest the crime/ violence from the murder that takes place in the film. The title of our film is 'On The Run' and we chose this name because it goes with the story line of our film, suggesting the genre, and is short but effective, sounding quite mysterious.
6- Story and how the opening sets it up:
The story of our film opening is about a teenage boy who has got into some kind of trouble, which would be revealed later in the film, and ends up getting murdered because of it. Our opening sets it up as it shows the character running away from someone, who is not shown, and then cuts to him on the floor dying which sets up the story of the murder mystery where the rest of the film would be following a detective solving the murder.
7-Genre and how the opening suggests it:
The genre of our opening is murder mystery/ thriller. Our genre is shown in the opening by the mysterious soundtrack chosen which adds tension to the action in the scene. We also made use of shadows to, like shown in the shot on the mood board, to represent the murderer showing the character is being chased but not who it is to add to the story.
8- How characters are introduced:
The only character that is introduced in our film opening is a teenage boy, who is the murder victim for the film, and he is introduced in the first shot running towards to camera over a bridge and he has no dialogue throughout the opening, to add even more mystery as it means the audience don't get to know much about him and can discover things throughout the rest of the film as the detective is solving the murder.
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