Focus groups

To ensure that our focus group feedback is useful, we need to construct a focus group that is made up of our target audience which in our case it is for teenagers/young adults. We will ask questions and collect their feedback ; which type of character do they like, why they like the genre etc. We will also use that feedback to decide what we are going to do for our film opening.

Question 1 : 'Which character do you feel more emotionally involved in, the protagonist or the antagonist'

We asked this question because we wanted to see if we should highlight or make the antagonist known, however the results showed that everyone in our focus group felt more emotionally involved with the protagonist as they relate to the character more. Therefore we didn't really include the antagonist just the idea of one, this also helps keep the audience guessing who they are.

Question 2 : 'What makes you want to watch murder mystery's'

This question was asked as we wanted to include the reasons why people want to watch murder mystery's. The question would help us because the reasons why our focus group watch it are the reasons our audience will. The outcome of this question was that they like to become a part of the narrative and guess who the murderer is as well as finding out who it is.

Question 3 : 'If you were to film your own murder mystery, what location would you film in an why?'

We decided to ask this question for the reason that we didn't know where to film and wanted to get their opinions on where they think is best to film a murder mystery. Due to the fact the locations that were suggested in our focus group were too far away to film, we couldn't take those on board. However we both liked the idea of the caves so we found some local underground footpaths which would give it a similar effect.

Question 4 : 'Do you prefer murder mystery/ thriller films age rating 15 or 18?'

As we were both unsure of what age rating the film should be for our film opening we asked this question. It was a split opinion from our focus group, two people preferring a 15 when the other two thought its should be a 18. We came to a decision and chose that the age rating would be a 15 as we would receive a wider audience and it would be better for our target audience as younger people would be able to see it.