Marketing

We could make accounts for the film on social media sites such as, Twitter, Facebook and Instagram. With these accounts we could share updates about the film, for example actors that will be starring in the film and when the trailer is released. Using social networking sites to advertise the film could help get it a lot of publicity as so most teenagers/ young adults use social media so would be able to share and see all the advertising for the film, which is what we want as they are the target audience.

Guerrilla advertising could also be a good way to advertise the film as it is a bold statement and a cheap way to get the message out about the film being released. This is because of social media where people would see the advertising and starting filming it or taking pictures that they would then share on their social media.

Using posters and billboards to go up at cinemas once the film has been released and in public areas will get people noticing the film and draw them in to then go on the watch the trailer for it and then go to watch the film.

We can also have the trailer for our film shown before films in cinema of similar genres as the people watching would most likely be our target market as they would be watching other films of the same genre, so this would be a very good way for us to get the trailer seen by our target market.