Pyschographics and Demographics

Using pyschographics and demographics this is how we will try and identify our target audience. We both have decided that our target audience is for teenagers/ young adults, all races and all social classes, but mainly middle and working class. For example in our film opening our main character is in the same age bracket, as a consequence it makes the film more relatable. Usually the murder mystery genre is also targeted more to adults which our film will also still appeal to, however the main audience we will be target is teenagers/ young adults as stated before. In addition, we would like our film to open in as many locations as possible so we would like a nationwide general release resulting in a bigger target audience. 

           Example of pyschographics:                               Examples of Demographics:

	·        Personality	·         Age/ Gender
	·        Values	·         Race
	·        Attitudes	·         Location
	·        Interests	·         Employment Status
	·        Lifestyles	·         Social Class